The Creative IdeaImagine, every time the announcer comes on the shopping centre’s PA system calling for a cleanup in one of the isles, he asks for a cleanup with a specific brand wipe. Nikol!We added to the existing and regular announcement some words that made all the difference."Cleanup to isle 5, the floor is full of mud, please come with Nikol disposable floor wipe"

ResultsIn just a few days of activity, with the same tricky announcement going on 8 times an hour each day, Nikol disposable floor wipes reached millions of people in dozens of shopping centres all over the country. In just one week only the whole stock was sold out.