Create an overall motto and concept for the Nikon booth and Nikon activities at the Photokina 2010, presenting Nikon as the innovative, accessible and dedicated imaging company, in line with the “I AM”-campaign.

Following the Nikon brand claim “At the heart of the image”, we base the entire booth on pixels - making the world of digital photography come alive. At the heart of the booth we place the Nikon Keycube - a "Mega Pixel", offering interactive product and brand experiences.The Keycube is connected with a LED wall. In line with the "I AM NIKON" campaign, visitors can generate pictures themselves, adding a personal “I AM …”-Insert. The pictures are transmitted via a big pixel waterfall to finally come alive on the LED wall. The pictures also can be uploaded directly to flickr.

“Nikon’s booth this year makes us all look old fashioned“(Quote Canon official). Nikon attracted more visitors than all other competitors together, strongly exceeding visitor's expectations. More than 1,300 visitors participated in the “Nikon Photobooth”, and more than 1,100 visitors used the flickr upload link.