Cannes Lions

NINE LIVES

AMV BBDO, London / MARS / 2015

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Whiskas has a partnership with the World Wildlife Fund. We created an online campaign for Whiskas, which aims to communicate their commitment to working with the WWF to double the number of wild tigers by 2022.

Epic cat fails. It’s what YouTube was invented for. Home videos of cute, furry creatures dicing with danger make for compelling viewing. After all, cats have nine lives.

Unfortunately the same cannot be said about tigers. Poaching and the destruction of their habitat means there are just 3200 left in the wild. Whiskas have partnered with WWF to help double tiger numbers in the lifetime of your family pet.

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