Cannes Lions

NINTENDO

STARCOM MOTIVE, London / NINTENDO / 2003

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Presentation Image

Overview

Entries

Credits

Overview

Execution

The idea behind the launch of Pikmin was driven entirely by the media strategy. A creative agency was only appointed after Nintendo had approved Starcom's radical communications strategy. This was to use radio only, an extremely brave route as the perceived wisdom in one category was that visual media were always required to show game footage.

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12 items

2 Cannes Lions Awards
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