Cannes Lions

NISSAN 4WD LOYALTY CLUB

RAPP COLLINS, Milan / NISSAN / 2005

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Overview

Description

Create a really involving format, talking to members as if they were adventure mates, with whom to share emotion and news all through the year, with three contacts:1. Welcome kit + card, 2004 programme presentation and invitation to join the first off-road meeting.2. Member update with sneak previews of Murano and Pathfinder.3. Meeting report and invitation to the Bologna Motor Show, and a contest.

Outcome

1st contact: 4%; 2nd contact: 2%; 3rd contact 1%.

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