Cannes Lions

NISSAN MARCH

TBWA\HAKUHODO, Tokyo / NISSAN / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Since it appeared subtly on the TV spot and WEB, this spread more through the WEB and word of mouth so that numerous consumers began inquiring.

Outcome

Achieved 125% of sales target volume. Ranked in 10th place after over 2 years for automobile sales ranking. 550,000 hits searching for “Rare March” on Yahoo!

Similar Campaigns

12 items

The Trophy Hijack

TBWA\G1, Paris

The Trophy Hijack

2018, NISSAN

(opens in a new tab)
Robot Child

SHAPE ADVERTISING, Taipei city

Robot Child

2016, NISSAN

(opens in a new tab)
OPTIMA

DAVID&GOLIATH, Los angeles

OPTIMA

2015, KIA MOTORS

(opens in a new tab)
VENTUS TATTOO

CREATIVE AGENCY MICHURIN, Kiev

VENTUS TATTOO

2014, GASOLINE STATION NETWORK KLO

(opens in a new tab)
PARKING SENSOR

LEW'LARA\TBWA, Sao paulo

PARKING SENSOR

2012, NISSAN

(opens in a new tab)
CAR SAFETY RATINGS

MARMALADE, Melbourne

CAR SAFETY RATINGS

2012, ANCAP

(opens in a new tab)
AUTOMOTIVE INDUSTRY

THE BRAND UNION PARIS, Paris

AUTOMOTIVE INDUSTRY

2009, NISSAN

(opens in a new tab)
NISSAN XTRONIC CVT

TBWA\CHIAT\DAY, Los angeles

NISSAN XTRONIC CVT

2006, NISSAN

(opens in a new tab)
DISCOVERY LAND ROVER

RAINEY KELLY CAMPBELL ROALFE/Y&R, London

DISCOVERY LAND ROVER

2004, LAND ROVER

(opens in a new tab)
LEXUS LX470

SAATCHI & SAATCHI, Taipei

LEXUS LX470

2003, HOTAI MOTOR CO.

(opens in a new tab)
GAMA

CLEMENTE CAMARA & ASOCIADOS, Mexico city

GAMA

2001, NISSAN

(opens in a new tab)
BEETLE

TEAM/YOUNG & RUBICAM, Dubai

BEETLE

2001, VOLKSWAGEN

(opens in a new tab)