Cannes Lions

NISSAN MARCH

TBWA\HAKUHODO, Tokyo / NISSAN / 2008

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Overview

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Credits

Overview

Execution

Since it appeared subtly on the TV spot and WEB, this spread more through the WEB and word of mouth so that numerous consumers began inquiring.

Outcome

Achieved 125% of sales target volume. Ranked in 10th place after over 2 years for automobile sales ranking. 550,000 hits searching for “Rare March” on Yahoo!

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2020, NISSAN

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