Cannes Lions

NISSAN PATHFINDER

TBWA\CHIAT\DAY LA, Los Angeles / NISSAN / 2008

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We created a series of ad banners that demonstrated how the Pathfinder’s new capabilities could facilitate real-life adventures within the continental U.S. In places like Acadia National Park, Taos, the Appalachian Trail and Lake Powell, the Pathfinder could really show its mettle.To add ultimate relevance to our message, we set these ads into a geo-targeted rotation. For example, consumers from the northeast U.S. were more likely to see the Pathfinder take on Acadia National Park, while folks from the Southwest experienced a heavier rotation of the Lake Powell banner.

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