- Create a feeling of space with a gigantic skyline banner of 40x3 m across 2 billboards.- Create depth with two real Qashqai+2s on containers.- A real crane swings an enormous merry go round catch ring from one Qashqai+2 to the other.- Real persons lean out of the Qashqai to try and catch it.- A You Tube 'True or False' video triggers people to check out the story.- Afterwards the giant merry go round ring was fixed to a Qashqai+2. It drove around inviting people for a test drive.

- Qashqai+2 sales above expectations.- No brand cannibalism on existing Qashqai audience. We reached a new target group: young families.- As much as 30 % of the sales is Qashqai+2: one of the best results in Europe.