Cannes Lions

NISSAN QASHQAI

DUKE, Paris / NISSAN / 2007

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Campaign made with banner, website home page takeover, and interactive experience in the real life (showed through a video).Nissan Qashqai is an urban compact crossover for young targets. The communication strategy turns around the concept "Urban Proof" . It expressed with humour that this car protects perfectly from the city's traps.

Theses creations are using a lot interactivity, through the banners, the home takeover but also in the real life: In Paris, at the Nord station, people could discover the new nissan qashqai after having destroyed a wall walking on it

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