Cannes Lions

NISSAN TINO

TEQUILA\MANCHESTER / NISSAN / 2003

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Overview

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Credits

Overview

Description

To reach the target market, a tour of zoos was conducted. This event called ‘Tino’s Creature Features’ boasted a furry animal stand with the Tino as the centrepiece.The stand couldn’t be missed and proved a real draw for children. Booklet handouts (which doubled as animal masks) provided information about the car and a gamecard encouraged interaction with the vehicle to win a family safari holiday to South Africa and annual family zoo memberships. The stand also featured a balloon sculpturist and the masks proved a great pester power tool to get parents to take their children to the stand.

Outcome

Twelve thousand zoo and safari park visitors came into contact with both the event and the Tino. From these visitors 220 test-drive requests were generated, 2,595 new contacts were made and 855 brochures were requested.As a result of the ‘Tino’s Creature Features’ event, more of the target audience saw the Tino than on any previous promotional support activity.

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