Cannes Lions

NISSAN X-TRAIL SUV

PHD MEXICO, Mexico City / NISSAN / 2008

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

To develop a unique and captivating experience and easy to engage in.Through a different and thrilling “Test Drive”. The stage: An Autoshow. Virtual test drive helmets in an immersive environment.A visually impactful attraction with high brand visibility.An entertaining and powerful road show, with interactivity where the consumer is the star! Discovering Nissan in the most innovating way.

Outcome

An increase of 433% in sales.Free press coverage.Word of Mouth and Brand Recall.Our success was so impressive that it will be implemented in the rest of Latin America.

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