To develop a unique and captivating experience and easy to engage in.Through a different and thrilling “Test Drive”. The stage: An Autoshow. Virtual test drive helmets in an immersive environment.A visually impactful attraction with high brand visibility.An entertaining and powerful road show, with interactivity where the consumer is the star! Discovering Nissan in the most innovating way.

An increase of 433% in sales.Free press coverage.Word of Mouth and Brand Recall.Our success was so impressive that it will be implemented in the rest of Latin America.