Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / NISSAN / 2008
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‘X-Guy.’ Inspired by the X in the Xterra logo, X-Guy performs mind altering BMX moves in the back of the Xterra. Users can add dirt to build the jump to the desired level of extremity, and then with a click, launch X-Guy into the air to pull one of several tricks. After landing, a hand effortlessly wipes the cargo area clean, as X-Guy gets ready for his next jump.
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