Cannes Lions

NISSAN Z

TBWA\CHIAT\DAY, Los Angeles / NISSAN / 2003

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Overview

Entries

Credits

Overview

Description

• Create a limited-edition boxed set with CD-ROM for 7,800 pre-order customers waiting for delivery.• Create a commemorative coffee-table book that thanks pre-order customers and rewards them for being among the first to receive delivery of the new Z.• Create a microsite, Z.com, that houses all the information about the vehicle while serving as a community gathering spot for Z loyalists and interested prospects.

Outcome

• The programme is responsible for 15 to 20% of total Z sales.

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