Rather than merely telling how Nissan's Intelligent Mobility works, we decided to show it by applying it to a billboard. By tapping into Nissan’s Moving Object Detection Technology, we were able to position computer vision cameras to follow the game. They tracked the ball and transmitted the data in real time. Our audience was drawn to the innovative way we used our content, but they also seemed to really relate to the thought behind the idea as well.

We built the world’s first live billboard to ever interact with the match during the Soccer Championship Finals. By tapping into Nissan’s Motion Detection technology, we were able to position computer vision cameras to follow the ball. The data was processed and transmitted in real time to the LED panels along the field, making our car literally follow the ball and always move to the right place at the right time. Everyone who was watching the ball was also looking at our car, including fans, photographers, and TV cameras.

During the two games, 80,000 fans were impacted in person and more than 15 million viewers were impacted by the TV broadcasts. It was Nissan’s best-scoring social media activity ever, with a total earned impression of 35 MM. Even though we were not one of the official sponsors, Nissan was the most talked-about brand during the 2018 Soccer finals.