The concept was presented through humorous films that depicted situations women need to face thanks to men, such as: wet towels on the bed, unzipped pants, refusing to stop to ask for directions, etc. All the films ended up positioning our product as a light meal to compensate for that not-at-all-light life of women.

More than 2 million views in only two weeks.

We exceeded the 750,000 views target set by the client.

The brand went up X% in awareness.

Sales showed an X% increase.