Cannes Lions
LODUCCA, Sao Paulo / NEYMAR JR / 2013
Overview
Entries
Credits
Description
The biggest challenge was to find a brand that had the same meaning of the player in the field: the number 11.
Execution
Neymar is #11 for both Brazil and Santos jersey teams. Not bad to discover his logo around a curious serendipity.
Outcome
• NJR Brand served for the athlete founded his NGO - Institute Project Neymar Jr - using a variation of the mark Neymar.
• Creation of a unique e-commerce platform with licensed products from the player (http://loja.neymaroficial.com)
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3 items