Cannes Lions

NJR

LODUCCA, Sao Paulo / NEYMAR JR / 2013

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Overview

Entries

Credits

Overview

Description

The biggest challenge was to find a brand that had the same meaning of the player in the field: the number 11.

Execution

Neymar is #11 for both Brazil and Santos jersey teams. Not bad to discover his logo around a curious serendipity.

Outcome

• NJR Brand served for the athlete founded his NGO - Institute Project Neymar Jr - using a variation of the mark Neymar.

• Creation of a unique e-commerce platform with licensed products from the player (http://loja.neymaroficial.com)

Similar Campaigns

3 items

3 Cannes Lions Awards
#SOMOSTODOSMACACOS #WEAREALLMONKEYS

LODUCCA, Sao paulo

#SOMOSTODOSMACACOS #WEAREALLMONKEYS

2014, NEYMAR JR

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