Spikes Asia
303 MULLENLOWE, Sydney / FUJITSU / 2016
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The static digital posters are situated in areas with a heavy footfall of business professionals. The very heart of the business world where our audience live and big corporate decisions are made. There are three separate executions each featuring a different CEO character. The subjects wear suits and stare directly into camera, posing to give a powerful and respectable portrait. However, they are all covered in a layer of sweat, undermining their attempts to look professional or trustworthy.
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