We created branded extras within the Skype tools menu, enabling users to view the theatrical trailer and play the 3D game.

The central element was a toll free number, first commercial use of Skype VOIP, enabling users to ‘call’ the Pinewood Motel and interact with the mock automated booking system based on scenes from the film. Users were able to ‘Skype’ friends with a Pinewood Motel booking. Activity delivered 345,777 interactions across 5 markets.