Cannes Lions

Nobody Is Normal

THE GATE LONDON / CHILDLINE / 2021

Film
Case Film
Demo Film

Overview

Entries

Credits

Overview

Execution

Bringing our story to life needed an epic track. With no dialogue and an emotional journey that explored the inner turmoil of teenagers who don’t fit in, the soundtrack had to do a lot of heavy lifting.

We had the perfect song in mind. An anthem to outcasts. A record that would transcend generations to be timeless, swerving patronising attempts to be ‘cool’ to our young audience and inevitably missing the mark. A song that could embody our story like no other.

The iconic ‘Creep’ by Radiohead. Notoriously reluctant to allow their music to be used for commercial purposes, they personally broke their own rule and granted the charity Childline permission to use their most famous song because they liked the film.

The result? An incredibly moving piece of storytelling with a powerful message, brought to life by a song that’s been introduced to the next generation of outcasts.

Similar Campaigns

12 items

1 Spikes Asia Award
This is Footy Country

EXIT FILMS, Sydney

This is Footy Country

2024, TELSTRA

(opens in a new tab)