In town, there are several places where you can have a late-night snack, such as kiosks and food trucks.

What many don't know is that McDonald's are also open at night.

Our goal is therefore to raise awareness about McDonald's late openings and make it the main and most suitable place for a late night snack for the GenZ.

Entirely shot in infrared to obtain a realistic night cam effect.

The camera was equipped with an inbuilt filter that blocks 95% of visible light, permitting only infrared light rays above 850nm to pass through. This selective filtering imparts a distinctive appearance to skin tones and reflections in the eyes. To enhance this effect, we conduct our shoots in complete darkness, turning off all lights within the restaurant and relying solely on the small infrared light mounted on top of the camera.

In just one week of the campaign's onair, the conversation generated +20% of in-store revenue at night.