Cannes Lions
DDB PARIS, Paris / DOCTORS OF THE WORLD / 2016
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We all tried to get around this student with his blue raincoat who wanted to stop us in the streets to collect money. And why? Because we don’t have 5 minutes? Because we’re in a rush today? Basically, it’s probably because behind the student, we don’t realize the actual fights of Doctors of the World: Insecurity, universal access to health care, assistance for migrants... That’s why we imagine “no excuses”, a press and outdoor campaign, which brings us face to face with our bad excuses not to give.
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