HAPPINESS, Brussels / UNICEF / 2016
Every 15 seconds a child dies of impure water. In Vietnam polluted rivers are a huge problem for children. Especially for the ones living alongside those rivers. Water Week was the ideal opportunity to make everybody aware.
A well-known Vietnamese Portrait Photographer took pictures of Vietnamese children living along polluted rivers. Then we developed the pictures the old analogue way, in water and a dark room. But we developed it in the polluted water of the river of their neighborhood. The result was stunning. And frightening. If impure water does this to a picture, imagine what it does to the health and well being of a child. Clean water matters. The pictures damaged by the polluted waters were then used for a print and poster campaign. Every picture featured the name of the child and the name of the river from which water was used to develop the picture.
180 AMSTERDAM, Amsterdam
OGILVY & MATHER CAPE TOWN, Cape town
2014, NATIONAL SEA RESCUE INSTITUTE
PARTNERS OGILVY, Santo domingo
2012, UN TECHO PARA MI PAIS
DDB CANADA/TORONTO, Toronto
2012, TORONTO CRIME STOPPERS
EURO RSCG PRAGUE, Prague