Cannes Lions
FIRE COLOMBIA, Bogota / NOKIA / 2007
Awards:
Overview
Entries
Credits
Execution
Stylish people are not always praised for their sense of style. We assembled a team of recognized style setters in the country and in a microprogram broadcasted after the night news they went on a "secret mission" searching for people with a touch of style. When such a person was found, the presenters gave him or her a N6131 in a surprising and unexpected way.
Outcome
On 30 days Nokia sold 12,000 units. Although the program finished some months ago, it still has a high level of brand awareness.
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