This is a 2008 campaign for Nokia’s latest offering in mobile navigation. It was based around the idea that globally, for many different types of people our notion of ‘mapping’ has fundamentally changed.

Our traditional idea of a ‘map’ is something on paper, designed by someone else, not always with you or up-to-date. With GPS and voice-guided navigation on your phone however, Nokia is now making maps relevant to you. Maps are now personal. This global campaign used illustrated maps in TV, outdoor, press and online to demonstrate the personal, intuitive nature of Nokia’s latest offering in navigation.