Idea: give customers something incredible and let them talk about it. Ever been kissed by a reindeer? Ever partied with a reindeer? Even if you haven’t, now is the time. Once the “RockyCam” software was downloaded to the phone by sending one simple SMS message, the users could actually add Rocky the Reindeer as a mascot to their phone’s camera and take pictures TOGETHER with it. Users could decide what Rocky should say and send pictures, with Rocky “electronically built into the picture” to their friends. Rocky was spread virally, introducing Nokia, the camera, and messaging features by “Connecting People”.

17.7% of the RockyCam mobile target downloaded the software. Photo messages from the RockyCam were spread totally free of charge for Nokia. Contacts were generated for free. Every user could actually experience Nokia’s company claim “Connecting People” on their mobile phone - literally.