A sheet of stickers labeled “Keep Both Hands on the Job” was the device that allowed consumers to put a new spin on everyday life for other people to come across. This idea ensured all touch-points focused on the core product benefit.We carefully distributed stickers through media brands close to the consumer’s heart so they felt they were the ones finding the campaign. For added fame consumers uploaded their hands-free moments to a website.

The website designed to profile content was stretched beyond capacity, revealing how we successfully turned loyalists into an army of advocates and everyday consumers into customers with intent. At the conclusion of the campaign sales for the hands-free product had increased 80%.