Nokia wanted a presentation that would inspire customers to communicate with images and also present the wide range of camera related products. The solution became the website 'Share your experiences'. The main objective with the site was letting the customers share the old insight that a picture tells more than a thousand words. The target audience are customers that have not yet realised the need for a phonecam. The site also aims at existing customers who owns a phonecam but are not using the camera feature. Activating these customers will increase customer satisfaction and value.