In France, branded entertainment is still at its early stages, most notably due to the restrictions linked to product placement in advertising or even video clips.As a consequence, the potential exposure for a brand is greatly reduced so we needed to come up with a creative solution to engage with our target audience.

A unique website, the-amazing-calls.fr, for a unique phone, the Nokia Lumia 800.During a week, the phone rang everyday on the website but nobody knew precisely when.

The goal: be the first to pick up the Nokia Lumia 800 on the website and discover the amazing rewards.

At the end of line, exceptional gifts such as a private Metronomy concert, a VIP trip to see Manchester United or 5 minutes alone in France’s biggest department store (FNAC).How to win? Stay tuned all day on the site or find the clues left by 25 influencers on social media

In 1 week, we attracted 510,000 visitors, who spent 3 minutes on average on the website and thus in contact with the brand and the product.On social media, the campaign generated 2,000 tweets and reached 3.3m people in France and in the world.But all in all, more than 70,000 pre-orders were made !