The crux of the communication was: the personal relationship that each individual establishes with his music, thanks to NOKIA.We selected a circuit of shop windows, in the areas frequented by our target at night, with excellent visibility; in Madrid and Barcelona.We Negotiate, contracted 6 of them (3Madrid, 3Barcelona), after the shop hours.We converted it into dancing scenes were an actor was dancing, in the shop window, at the music of his NOKIA.

We got quite an impact on our target and got it involved.

They were surprised, they smiled, danced in front of our actors; they even took pictures of the event.We shared with them a good time time, with complicity, being part of the fun instead of interrupting it.