Argentina is a country in which the smartphone penetration is pretty high, but people are not used to buying apps; they try to get them free or download them illegally.We had to communicate that Angry Birds and Fruit Ninja could be downloaded onto the Nokia N8 free.

The best way to communicate games, is by allowing users to play them for real.

We created the first Angry Birds and Fruit Ninja bookmarklets that allowed users to play this games on any website.We did banner campaigns, used Nokia's social media profiles such as Twitter and Facebook, and of course Nokia's website.But the most important way people were drawn to the content was the word-of-mouth. Thousands of tweets and blogs generated great buzz and exposure for the campaign.

The Nokia N8 sales increased 270% during the campaign, becoming the biggest selling smartphone in Argentina.More than 130 countries played the games, destroying more than 696,000 web pages.Reached over 255 posts on blogs worldwide generating a lot of great exposure for the Nokia N8 for free.Users responded with thousands of tweets, Facebook posts and even with their own videos on YouTube.We made the first ever web version of Angry Birds & Fruit Ninja.These games arrived to Facebook and Chrome.