Cannes Lions

NOKIA N81 SETUP WIZARD

OGILVY SINGAPORE, Singapore / NOKIA / 2008

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The idea here is simple. We want Nokia N81 owners to know what fascinating things their new device can do – and we don’t want to bore them while at it.

So we pump up the entertainment and interactive factors in our show-and-tell application. For a truly intuitive ride, we allow users to not only see and hear what their device can do, but also play a part in their own learning.

By following the narrator, users literally experience different ways to hold their mobile device. This way, they familiarize themselves with the revolutionary gaming device they’ve just bought, as well as get acquainted with the various features their Nokia N81 comes with.

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