Cannes Lions

NOKIA N95 MOBILE PHONE

ID\TBWA, Sao Paulo / TIM / 2008

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TIM, a mobile phone service provider, was the first to introduce the N95 model, from Nokia, to the Brazilian market. When using a satellite pictures tool such as Google Maps or MSN Live Maps, as you try to zoom in too closely in some regions of the map, there is a warning that says "Unfortunately there are no images of this location for this zoom level". Using this warning TIM advertises: "Unfortunately MSN Live Maps doesn't have the level of zoom that you want, but the Nokia N95 does. Nokia N95, exclusively for TIM 3G".

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