Teams of well-known multimedia artists, musicians, designers and writers traveled across Argentina in a motor-home to work with representatives of our cultural heritage in each locality, breaking new ground to create multiple facets for their joint performances in locations of stunning natural beauty for local audiences.

This is a new statement in terms of culturally-relevant content, a completely new way of creating art, entertainment and content for the brand.

We brought local poets, Indian choirs, ancestral music and carnival processions together with digital music and art enhanced by local audiences using the new Nokia technology to achieve national resonance.

We achieved coverage in 70 print publications and 100 radio stations, The events were broadcast on national and cable TV for audiences of 3 million. We received over 250,000 hits on Youtube and flickr . The value of the media coverage obtained was 500% higher than the initial production investment.