Cannes Lions

NOKIA OVIMUSIC

JWT VIETNAM, Ho Chi Minh City / NOKIA / 2011

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Revive Nokia's position as a serious player in the 'music phone' category by getting music lovers on their side.

Execution

Because our target are primarily young [teens to early twenties], our campaign needed to reflect and appeal to their aesthetics. At the same time, we also wanted the campaign to dramatize Nokia's extreme obsession with music.

The solution: create charts based on serious analysis of music, yet present them with a touch of humour, via strong, clean, graphic lines which are very much in favour with the Vietnamese youth today.

Outcome

Since the campaign was launched, traffic to the Nokia Ovi has increased significantly.

And while the number of purchases is still lower than free apps downloads, it is growing nevertheless.

The number of new registrations however, have doubled compared to the same time last year.

Similar Campaigns

12 items

5 Spikes Asia Awards
Now, words aren't just heard, but felt.

CHEIL INDIA, Gurgaon

Now, words aren't just heard, but felt.

2021, SAMSUNG

(opens in a new tab)