A SSL VPN is a sophisticated firewall that allows remote users to access it securely. We sent a verisimilitude of the SSL VPN. The headline on the box said: "The SSL VPN. Makes your best people even better". The box is opened to reveal a chess set. However, the difference is all the white pieces are queens. The most powerful and flexible on the board. And we say, It's your move. A personalised letter sending them a website and a free trial were included.

The results were measured on two fronts. The free trial and the drive to web. 500 packs were sent and they drove 9,864 visitors to the site. 34,293 pages were viewed. Each visitor averaged 3.5 pages. The free trial attracted 887 respondents. Remember only 500 boxes were sent. Of the 887 respondents, 96 registered for the free trial. The conversion rate was 10.89%. That is with a product that can cost up to US$250,000.