These days you record everything on your mobile phone. If your phone knows everything about you, what happens when you exchange your phone, does it lead to exchanging your life?The Core Idea “Exchange Life”: We created “Exchange Life” game to host on the web - A 4 webisode celebrity cliff-hanger story centered around three characters who were challenged to play the “Exchange Life“ game by exchanging phones to see how well the other person can play “them”. Their phone reveals their real world, manifests a deeper sense of style and anchors it as an icon of style.