Cannes Lions
BBDO GUERRERO, Makati City / GUERRERO PUBLISHING / 2014
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Description
The novel that helped create the Filipino nation is now available on audiobook and app. It was written in the 1880s. And therefore we combine the idea of traditional ink on paper - with the modern visualization of a soundwave. The narrator gives the historical background to the novel while close up shots of the ink travelling across the paper. Eventually the line of ink is revealed to be forming the soundwave.
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