Cannes Lions
VCCP SPAIN, Madrid / MICROSOFT / 2017
Awards:
Overview
Entries
Credits
Description
To help these pregnant women and their babies, we provided them with basic maternal hospital care. ….but without a hospital, bringing the care they need to where they are, by their side.
Nomad echographies: a Microsoft Windows native portable ultrasound scanner designed to carry out echographies everywhere, there where it is most needed.
Microsoft Windows is the key pillar to get the project live and moving bigger. The MicrUs EXT-1H portable echography device (Windows Native), together with a Microsoft Surface Pro4, enables to carry out echography in such rural areas for the first time ever, which is of the outmost importance for future moms who have no access to hospitals.
Execution
Microsoft Nomad Ecographies became the centrepiece to shape a better tomorrow for everyone, being the direct facilitator to make it happen.
A documentary was produced to keep records, as well as a content plan using video integrating the product features naturally in the story.
Microsoft Nomad Echographies is the most compelling way to empower people to do important things.
We left behind storytelling and moved into storydoing: we gave people the tools, in real life, to make other lives better.
Outcome
Results are measurable at short term, as for the different areas covered this first time, but most meaningful results will be more relevant as this project keeps growing and enhance better lives for more and more pregnant women, in rural areas in Morocco and other countries, using the same technology.
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