If we put each image of illustration inside the magazine one after another, a bigger Singha Soda bottle will be created continuously, and all those images are exactly the same. Thus this issue is entitled,"The Never-ending Sparkling."

We have had a big success in creating a new interesting advertising image to draw interest from the public and communicate with the target group. Not only being treated as the front cover of the magazine from the first brief, this image was able to execute in various media including street poster, promotion event, etc. Each illustration that we create inside the magazine could create even bigger Singha Soda bottle when we put them together and it could be continuously bigger if we put them one after another continuously. This implies the concept of Sparkling Never-Ending.