Cannes Lions

NON ALCOHOLIC DRINK

ACW GREY, Tel Aviv / SCHWEPPES / 2012

Film
Film

Overview

Entries

Credits

Overview

Description

We see a cartoon movie in which 4 English gentlemen spend an afternoon in a gentleman club.The Gentlemen talking in a crazy speed and perfect coordination about fine taste of Schweppes while drinking it. At the end of the movie, just when we think the ad is over, we move into the studio and see 4 young cool guys dubbing the cartoon.We find out that they are really not that different from the characters they are dubbing. They also speak at the same speed in real life, their coordination is perfect. Only after the 4 guys leave the studio, the ad really ends.In this way, we created an advertisement within an advertisement.

The film ends with the slogan: Schweppes. Drink Different.

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