Cannes Lions

NON-CAFFEINATED COFFEE BEVERAGE

FALLON NEW YORK / NORTH AMERICAN COFFEE PARTNERSHIP / 2005

Film

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Overview

Description

Glen is drinking Starbucks DoubleShot in his kitchen. The song, “Eye of the Tiger,” starts to play. The band Survivor begins singing Glen’s story as they follow him through his morning routine. The commercial ends as Glen exits an elevator, and Survivor starts singing to a new guy– “Roy!”

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