With a small budget, a house drop to selected suburban homes in Kuala Lumpur was proposed.Then we asked ourselves: how does an Afghan child see his war-torn life? What is it like in a refugee camp? What does he learn?A child’s activity book became the perfect vehicle to get the message across.

Because cleverly blending in with the innocence of 'Spot the difference', 'Join the dots' and other activities were images of war - gas masks, machine guns, etc.These sights were normal – it is life as an Afghan child knows it. The teaser on the outer envelope says as much in a child’s handwriting: "Let me show you what I know."

When the pack rolled out, UNHCR had just launched their hotline number along with press releases on several programmes and donation appeals. While the total call response since the launch is 30,000, the figure is an accumulation of all the programmes. As such, we are unable to provide a breakdown on individual results.