Volkswagen Official Service has always been the best choice for taking care of your Volkswagen. It’s the only one that can guarantee high quality standards and in-depth knowledge of each vehicle.

The aim of the campaign was to remind all Volkswagen owners to rely on authorized Volkswagen Services also when choosing spare parts, because they only offer original parts at an even more affordable price.

We hear Beethoven’s Fifth Symphony. Some instruments are replaced by other sound effects that play the same note, however ruining the composer’s masterpiece.

The campaign was aired for 3 months on the main national and local radio, increasing sales of original spare parts by +34% in authorized Volkswagen services during this period.

Furthermore, the perception of the brand has grown in terms of reliability: at the end of the campaign, 78% of customers considered Volkswagen Service the best choice for taking care of their car.