DDB NEW YORK / WATERISLIFE / 2014
Following last year's highly awarded 'Hashtag Killer' campaign, the charity WATERisLIFE again turns pop culture on its head with a new effort titled, ‘A 4 Year Old's Bucket List’. A term that people use when describing the list of things they want to do before they die.
The Bucket List film features a four year-old Maasai boy named Nkaitole, who has previously never left his village, as he embarks on his own, personal bucket list adventure. He checks off such experiences as flying on an air-plane, taking a ride in a hot air balloon, seeing the ocean and many more.
‘Bucket List’ Definition:
1. A list of things to do before you die. Derived from the term "kicked the bucket".
Following last year’s highly awarded ‘Hashtag Killer’ campaign, WATERisLIFE again turned pop culture on its head with a film titled, ‘4 Year Olds Bucket List. The film features a four year-old Maasai boy named Nkaitole, who had previously never left his village, as he embarked on his own, personal bucket list adventure. He experiences such things as flying in an airplane, taking a ride in a hot air balloon, seeing the ocean and many more.
Why? To make the point that 1 in 5 children in sub-Saharan Africa don’t live to see their 5th birthday due to unsafe drinking water.
Impressions: 300 million
Social Media Followers: +520%
Press: Time Magazine, CNN, MTV, BBC, Forbes, The Guardian, Huffington Post, and more.
Donations Earned: $450,000