Cannes Lions
OGILVY CAPE TOWN, Cape Town / NATIONAL SEA RESCUE INSTITUTE / 2011
Overview
Entries
Credits
Execution
Through research, we discovered that there are insulated speakers that can make the spoken word audible underwater.
We rented some and began broadcasting recruitment messages underwater in pools, gyms and training facilitates across the country to group that makes great recruits like divers, synchronized swimmers and underwater hockey players.
Recruitment forms were handed out wherever we went.
Outcome
By speaking to people while they were in water, we could lucidly and engagingly convey the nature of working for the NSRI. Through this recruitment drive, the NSRI was able to increase their numbers from 880 to 920.
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