Cannes Lions

NON-PROFIT ORGANISATION

OGILVY CAPE TOWN, Cape Town / NATIONAL SEA RESCUE INSTITUTE / 2011

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Overview

Entries

Credits

Overview

Execution

Through research, we discovered that there are insulated speakers that can make the spoken word audible underwater.

We rented some and began broadcasting recruitment messages underwater in pools, gyms and training facilitates across the country to group that makes great recruits like divers, synchronized swimmers and underwater hockey players.

Recruitment forms were handed out wherever we went.

Outcome

By speaking to people while they were in water, we could lucidly and engagingly convey the nature of working for the NSRI. Through this recruitment drive, the NSRI was able to increase their numbers from 880 to 920.

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My Dad

OGILVY CAPE TOWN, Cape town

My Dad

2018, NATIONAL SEA RESCUE INSTITUTE

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