Cannes Lions
ÅKESTAM HOLST, Stockholm / SAVE THE CHILDREN / 2011
Overview
Entries
Credits
Execution
We decided to make it easier to keep track of your pictures online. We created Picture Protect – an online tool based on TinEye, a reverse image search engine.Submit your image to Picture Protect to find out where it has been spread, how it is being used and if modified versions exist. Sign up and every time your picture is published somewhere, you'll be notified. Inside the tool, Save the Children can use their expertise to further help people with advise and counselling.
Outcome
Over 170.000 mails were send out in the first three months. The expression "to Picture Protect" is rapidly growing in the blogosphere.
But the only result that really matters is; for some kids out there, Picture Protect makes all the difference in the world.
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