Cannes Lions

NON-PROFIT ORGANIZATION

DUVAL GUILLAUME BRUSSELS, Brussels / UNICEF / 2009

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Overview

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Credits

Overview

Execution

Each organiser of events will add a viral campaign to each future invitation for events or parties. The viral campaign includes a TV commercial and a logo saying: “If you don’t attend a confirmed event, you spoil more than just the party.” The idea itself was presented during a big event in the presence of 1000 guests. A meaningful detail: There should have been 1700 guests, but 700 didn’t show up.

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