The idea: Delta Air Lines brings 2 major cities closer.

For four weeks, Berlin Tegel became “Big Tegel“ – the new gateway to New York. The promotion teams, dressed in suitable Delta outfits and accessories, created a typical New York atmosphere and attracted plenty of attention from vehicles heading for the airport, and inside the terminal. There was also a competition for visitors and passengers, with 2 flights to the USA as the prize.

5,746 of the 42,300 postcards we distributed were completed and returned, a response rate of 13.6%.

The carefully-selected, branded outfits of the promoters, the outsize city sign and the incentives were real attention-grabbers that contributed to the resounding success of the promotion.

The hitch-hikers along the roads to the airport were the talk of the town – eye-catching, amusing and unusual. Cab drivers pointed them out every time they drove past, and kept their passengers supplied with Delta Newspapers and stickers.

By the time the first plane took off for New York, every seat on board was booked.