Cannes Lions

None for the Road

GREY INDIA, Mumbai / VOLVO / 2018

MP3 Original Language
MP3 Original Language
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In India, approximately 60 millilitres of alcohol is the legally-permissible intake that the driver of a vehicle is allowed to consume, or drive under the influence of. This quantity roughly equates to two glasses of wine or one large whiskey. While amending these laws is a long-drawn process, VOLVO wanted to use the occasion of National Road Safety Week to warn drivers of the damage that that “One” drink could inflict. Urging them to change the legally permissible “One” to a personally responsible “None”.

Similar Campaigns

12 items

InMyVolvo

GREY BRAZIL, Sao paulo

InMyVolvo

2019, VOLVO

(opens in a new tab)