Cannes Lions
MULLEN, Boston / BARNES & NOBLE / 2013
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Description
We were tasked with positioning NOOK as a tablet that helps people explore their passions.
So we created a TV campaign that brought this to life through a series of quiet and poignant :15s spots, each designed to highlight a different personal passion.
No matter what their nook, The NOOK tablet could help them explore it to their hearts content.
This spot highlights the Nook as a creative tool for budding artist's.
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